WHAT IS BRANDING AND WHY DOES IT MATTER?
Our comprehensive suite of services are:
- Branded to reinforce your identity
- Specialized to meet your unique needs
- Coordinated to portray consistant messaging
- Customized to resontate with your target audience
We Offer Small Businesses, Professionals and Coordinated Event Marketing Services
Not every business needs all the things! That’s why we customize packages suited to your unique needs.
Contact us for a complementary consultation to discuss your current needs and future goals. We can then suggest options to work for you now and will adapt as you evolve.
Brand Identity
A Brand Identity consists of many factors that all work in unison to create a cohesive and memorable experience when customers or clients come in contact with your business.
A brand identity is a combination of what your brand says, what your values are, how you communicate and market your product, and what you want people to feel when they interact with your company.
Essentially it is the personality of your business and a promise to your customers to uphold the values represented in your marketing and brand voice.
Visual Identity
Visual identity refers to elements used to represent a company, organization, persona or product.
These visual elements help to convey the identity and personality of a brand.
Visual Branding often includes a unique, easily recognizable logo (its variations and wordmarks), a specific color scheme, a coordinated website design, social media page design, social media post themes, illustration and animation styles, typography, icons, photography, print pieces, packaging and other aesthetics.
Marketing Strategy
Marketing is a broad term that covers both online and off-line (real world) efforts to promote your business to your target audience.
A marketing strategy is how a business reaches prospective consumers and turns them into customers or clients. Marketing strategies should revolve around a company’s value proposition (a concise statement of the benefits that a company is delivering to its customers).
Customer acquisition, customer experience, and content marketing, are possibly the most important marketing strategy areas today.
Brand Voice
Marketing content is written in a very specific Brand Voice.
These are the three C’s
in a Brand Voice:
• CLARITY
• CONSISTENCY
• CONSTANCY
A strong brand is clear about what they are and what they are not. They understand and convey their unique promise of value effectively.
Your Brand Voice is the unique personality your business presents to the world. It must be consistent throughout all your communications (social media, Website, blog posts, emails, advertisements, packaging, signage) and it must not change.
Customer Buzz
Happy customers can go a long way in promoting your business.
What is buzz marketing?
Buzz marketing is a Viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product. These strategies can spur conversations among consumers’ family and friends or larger-scale discussions on social media platforms.
The positive energy that is created when people talk about a product or service creates buzz. The more buzz is generated, the more likely people will become interested in the product or service.
